Beneroti Bar & Bistro

For Beneroti Bar & Bistro in Glasgow, Creative Director Joe Grist was briefed with two tasks: to create a new logo & subsequently design a food & drinks menu for the restaurant. Specialising in both Italian & British cuisine, we were committed to reflecting these unique dining experiences in a logo that accurately portrayed them without veering into cliché or overdesign. The logo was an elevation of a previous logo design Beneroti had used for several years & we were able to refine the style whilst maintaining the recognisability that the restaurant had gained throughout its history. Wishing to keep the ‘B’ in the logo, we opted for a bespoke & stylised interpretation, & for the logotype, replaced the stock typeface with a more elegant & luxurious font that reflected the restaurant's atmosphere. To ensure brand consistency within the restaurant, we chose to go above & beyond by developing a typographic & colour system, as well as bespoke brand guidelines, to streamline & consolidate all marketing, visuals & print material.