The Boat Hire Co.

In 2023, The Boat Hire Company in Windsor needed a new logo design. They were a new, relatively small company at the time that provided luxurious boat hire trips along the River Thames. The company were compelled to develop a brand identity that reflected the regal service that they provided. Creative Director of Diodati, Joe Grist, took on the task of designing a brand system that would best highlight their premium service whilst paying homage to the rich boating history of the River Thames. Utilising royal blue, a classic typeface & design elements that evoke the history of boating along the Thames, we created a brand identity for the Boat Hire Company that was flexible, evocative & immediately recognisable. Since working with this client, they have continued to grow, offering more services such as weddings, ashes scatterings, hen dos, filming opportunities & much more.