Belladente Dental Studio

Elegance, modernity & luxury were the core requirements for Belladente’s new brand identity. Wishing to avoid clichés commonly seen in the designs of the vast majority of modern dental practices, we proposed a brand identity that was unique, flexible & combined both modern & classic typographic elements to enhance Belladente's visual identity. Our approach was to create a clean logotype design with a warm colour system that would allow them to be flexible in their marketing & would avoid the stereotypically clinical look of most dental practices, opting for deliberate design choices that would convey a friendly & welcoming atmosphere. Our design approach allowed Belladente to utilise this concise brand system in a way that was malleable whilst maintaining consistency, balancing a welcoming visual identity with a professional & upscale brand system.